TV networks seek formula for online ads
(AP)
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This image provided by CBS Entertainment shows 'The Dumpling Paradox' episode of the CBS series, the 'Big Bang Theory.' Pictured, from left, are Simon Helberg as Wolowitz, Jim Parsons as Sheldon, Kunal Nayyar as Koothrappali and Johnny Galecki as Leonard. CBS Corp. executives faced a challenging reality last fall before the debut of 'Big Bang Theory': TV viewership was flat. So the network debuted the show in its entirety for a week online despite risks that the giveaway would sap viewership for the TV premiere. (AP Photo/CBS, Cliff Lipson)
AP - LOS ANGELES (AP) CBS Corp. executives took an unusual risk last fall before its series debut of "Big Bang Theory" it offered the entire episode online despite the chance it would sap viewership for the TV premiere. |
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